Saturday, 15 December 2007

PR agencies leaking data as much as the rest of us

Love or hate them, PR agencies are part of today’s business world. They do have a riskier position than most in the looking foolish stakes, though, as they are in frequent contact with journalists who will generally grab any opportunity they can to wind up their PR colleagues.

The latest one is a delightful example on Valleywag, the Silicon Valley gossip site – just look at all those tracked changes that were left in the email to the journalist from the PR.

But wait: it gets better. The PR sent an email threatening legal action if her original email wasn’t removed. Guess what? Valleywag ran that email too.

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